Use a Marketing Lens to Develop Your Data Strategy
Data Science is not IT A common mistake that organizations make when mapping out their data strategy is conflating data with the systems that track it. An effective data strategy is not about technology per se, it is about ensuring that your organization is making decisions based on information rather than on guesswork.
Technology helps to make things like data acquisition, reporting, and analysis more effective but in the same way that it makes other business functions s
